Is Social Media ROI Important? - PitchEngine

   "isn’t it sad that most companies haven’t even upgraded the
    technology used on their websites to enable commenting and
    conversation. Of course, it’s even more sad that if they had the
    technology right, they’re still afraid to use it"

   "“Ultimately, the key question to ask when measuring engagement is
    , ‘Are we getting what we want out of the conversation?’”"

   "If you want a return on social media then focus on conversations
    that build lasting relationships based on value exchanged and
    create great experiences"
 
 - Is Social Media ROI Important? - PitchEngine
   http://r8.sharedcopy.com/55v3n49