Re: Social

1. Is Social Media ROI Important? - PitchEngine

   ^{share | edit}
   seanabrady 31-Oct-2008
   

   isn’t it sad that most companies haven’t even upgraded the technology used on their websites to enable commenting and conversation. Of course, it’s even more sad that if they had the technology right, they’re still afraid to use it. ^{link »}

   “Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation?’” ^{link »}

   If you want a return on social media then focus on conversations that build lasting relationships based on value exchanged and create great experiences. ^{link »}

   tags: oct 08, mediapitch.ning.com., social, media, roi

   mediapitch.ning.com/profiles/blog/show?id=1625905 · Original page

2. Enterprise 2.0 Blog » Blog Archive » Social Media vs. Knowledge Management: A Generational War

   ^{share | edit}
   seanabrady 29-Oct-2008
   

   Is it a good idea to break down KM and SM adoption in the enterprise by age? I am not sure. Dave Snowden's comment to the article is quite clear that it does not. I am on the fence, but I think that the summary is true, Social Media type applications will gain more prevalence in the enterprise simply because so many baby boomers are beginning to clear out and so many millenials are moving in. If some boomers are in favor of social media then all the more reason for it's rise. ^{link »}

   The technology stuff is reasonable, but the crude characterisation by age group is a nonsense. So called Boomers are amongst the highest adopters of social computing. Interestingly putting things into crude categories is a process based approach. People do not have ideas and attitudes by age group ^{link »}

   KM and SM look very similar on the surface, but are actually radically different at multiple levels, both cultural and technical, ^{link »}

   Nothing describes the motivation behind the creation of Facebook better than “because it was possible.” ^{link »}

   It takes no great genius to predict how the war will end. The Boomers will retire and the Millenials will win by default, in a bloodless end with no great drama. KM will quietly die, and SM will win the soul of Enterprise 2.0, with the Gen X leadership quietly slipping the best of the KM ideas into SM as they guide the bottom-up revolution. ^{link »}

   tags: oct 08, enterprise2blog.com, km, social, media

   enterprise2blog.com/2008/09/social-media-vs-knowl · Original page