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searley 11-Sep-2009
The push model may be dead, but a networked behemoth, such as Google, arguably has greater influence than its non-networked predecessors. For example, small tweaks Google makes to its search algorithm or changes it makes to how it distributes news though its aggregator have enormous repercussions for thousands of entities doing business on the the net. A Google that reneges on its "Don't be evil" mantra would make the most legendary corporate villains look like schoolyard bullies. If Google overreached, one would expect the Web culture to push back hard. But, given how entrenched Google is and its reputation as one of the good guys, would the greater Web notice and speak up before it's too late? link »
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searley 11-Sep-2009
What will the resume of the future look like? How can it reflect the traits the authors are speaking of? link »
Since my entire professional life to date has revolved around deadlines, I'm kinda playing devil's advocate here, but I'd say that a company operating on a decentralized schedule is nimbler/more aware. Employees on deadline have a tendency to block out information that's not relevant to the deadlined task. Not obsessing over deadlines would enable a company to better respond to -- or even identify in the first place -- issues that emerge in the interim. link »
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searley 05-Sep-2009
All of this reminds me of an old MxPx lyric: "Compartmentalizing isn't realizing/ Because it's not effecting change in the real world" link »
Maybe because after recording companies take their cut and pay their bloated marketing budgets musicians make only about $2 per CD. Artists who give away their music increase potential turnout at shows where they can sell merch directly to fans at much higher profit margins. link »
This happened often to me as a reporter. PR people would cut off direct access to their organization's best sources. They'd instead feed me canned press releases that were either too boring or too full of crap to warrant coverage, effectively achieving the opposite of their mission: decreasing exposure for their organization instead of increasing it. link »
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searley 05-Sep-2009
Viral campaigns are responding to this. Customers don't demand messages, so, hide the message in something they do demand. link »
Dave Chapelle's depiction of the Internet as a physical place was a little less romantic. link »
Especially for those who want to work in marketing after the program, what are your thoughts on the author's assault, his saying that the principles marketers have adhered to for decades should be thrown out the window? link »
The Red Hat Linux ad we watched on the first day of COM530 featured similar statements by Gates and other innovators doubting the potential of new technologies -- ironically, in some cases, technologies that they themselves had invented. True innovation, then, is perhaps always destined to come from the outside. Even among those who've embraced the business-not-as-usual Web, certain usual practices inevitably develop. Insiders tend to grow afraid of change. Outsiders, often out of pure naivety, are usually less afraid. For example, an A1 piece in Friday's NYT told of how political newcomers inspired by Obama's victory are boldly taking on the Queens political machine. "When you don't know politics, you're not scared of it," one activist told the newspaper. link »
LOL. This is true. While I'm commenting, though, I can't let the number agreement problem (editor/their) go unacknowledged. Thesis No. 96: Always double check your grammar, especially when challenging the integrity of another's communication. link »
The textbook industry is a good example. The wealth of information freely available online, including free e-books; used books sites like half.com; and online textbook rental companies are all cutting into its profits. link »
This had me thinking about the public apologies issued by famous people/public figures when they are caught doing something immoral (sex scandal) or illegal (dog fighting, drugs). Often, the "apology" is nothing more than a carefully crafted statement constructed by someone else. When the apology and admission comes straight from the offender, it tends to be more widely accepted ... true voice vs. spin/BS. link »
I've commented before on how much of this comes off as confrontational. Mentioning "Network" made me think of the line -- "I'm as mad as hell, and I'm not going to take this anymore!" -- seems to be what TCM is 'saying,' trying to galvanize the troops. link »
I remember that from his show on Comedy Central. Very creative sketch ... link »
A common theme that seems to be running through many of our courses (at least through these first readings) is how what used to be/what once worked needs to be at least challenged, and likely changed or thrown out completely. link »
Maybe it's because after the recording company takes its cut and pays its colossal marketing budget musicians make only about $2 per CD. Artists who give their music away increase potential turnout at their shows where they can sell merch directly to fans at much higher profit margins. link »
All of this reminds me of an old MxPx lyric: "Compartmentalizing isn't realizing/ Because it's not effecting change in the real world" link »
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searley 05-Sep-2009
Viral campaigns are responding to this. Customers don't demand messages, so, hide the message in something they do demand. link »
Dave Chapelle's depiction of the Internet as a physical place was a little less romantic. link »
Especially for those who want to work in marketing after the program, what are your thoughts on the author's assault, his saying that the principles marketers have adhered to for decades should be thrown out the window? link »
The Red Hat Linux ad we watched on the first day of COM530 featured similar statements by Gates and other innovators doubting the potential of new technologies -- ironically, in some cases, technologies that they themselves had invented. True innovation, then, is perhaps always destined to come from the outside. Even among those who've embraced the business-not-as-usual Web, certain usual practices inevitably develop. Insiders tend to grow afraid of change. Outsiders, often out of pure naivety, are usually less afraid. For example, an A1 piece in Friday's NYT told of how political newcomers inspired by Obama's victory are boldly taking on the Queens political machine. "When you don't know politics, you're not scared of it," one activist told the newspaper. link »
LOL. This is true. While I'm commenting, though, I can't let the number agreement problem (editor/their) go unacknowledged. Thesis No. 96: Always double check your grammar, especially when challenging the integrity of another's communication. link »
The textbook industry is a good example. The wealth of information freely available online, including free e-books; used books sites like half.com; and online textbook rental companies are all cutting into its profits. link »
All of this reminds me of an old MxPx lyric: "Compartmentalizing isn't realizing/ Because it's not effecting change in the real world" link »
Maybe because after the recording company takes its cut and pays marketing costs musicians make only about $2 per CD. Artists who self-distribute free music increase potential turnout at their shows where they can sell merch directly to fans and earn much higher profit margins. link »
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searley 05-Sep-2009
Viral campaigns are responding to this. Customers don't demand messages, so, hide the message in something they do demand. link »
Dave Chapelle's depiction of the Internet as a physical place was a little less romantic. link »
Especially for those who want to work in marketing after the program, what are your thoughts on the author's assault, his saying that the principles marketers have adhered to for decades should be thrown out the window? link »
The Red Hat Linux ad we watched on the first day of COM530 featured similar statements by Gates and other innovators doubting the potential of new technologies -- ironically, in some cases, technologies that they themselves had invented. True innovation, then, is perhaps always destined to come from the outside. Even among those who've embraced the business-not-as-usual Web, certain usual practices inevitably develop. Insiders tend to grow afraid of change. Outsiders, often out of pure naivety, are usually less afraid. For example, an A1 piece in Friday's NYT told of how political newcomers inspired by Obama's victory are boldly taking on the Queens political machine. "When you don't know politics, you're not scared of it," one activist told the newspaper. link »
LOL. This is true. While I'm commenting, though, I can't let the number agreement problem (editor/their) go unacknowledged. Thesis No. 96: Always double check your grammar, especially when challenging the integrity of another's communication. link »
The textbook industry is a good example. The wealth of information freely available online, including free e-books; used books sites like half.com; and online textbook rental companies are all cutting into its profits. link »
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searley 05-Sep-2009
The role of the publisher is evolving from that of filtering information for its users to giving its users tools by which they can filter information themselves. link »
Do you proofread your e-mails? If so, how carefully? Is it a big deal to you if you discover after the fact a message you sent had a spelling error or garbled sentence? link »
Blogs are kinda a blending of the one- and two-way formats, no? link »
Lots of parallels between amateur radio and chat. This line is like calling out CQ on a ham radio. link »
Nice, simple definition. For how frequently I use the word to describe the type of journalism I've done/want to do, I never really thought about it that way. link »
Just what I was thinking. I swear I didn't read ahead. link »
Through creative use of Flash, video, audio, RSS feeds, widgets and other tools, leading Web pages are looking less and less like their print ancestors. Will we eventually reach a point where the Web page itself is an antiquated concept? And we're instead interacting with fully customizable mashups we add to, take away from and transform? link »
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searley 05-Sep-2009
Hmm. Guess I have to think of a new title for my targeted job. link »
Before people can be who they are, they have to discover who they are, and for many, the Web, free of the institutional confines of school and work, lets them finally fully do this. link »
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searley 03-Sep-2009
Now that everyone's paying attention, will that help or hinder growth/prosperity? You have more companies innovating and offering more robust content but some of those same companies are fighting net neutrality. link »
Yes! Loved MST3K. Its spirit lives on at RiffTrax.Com. link »
Brick-and-mortar businesses are also favoring this ancient model, embracing destination town center-style shopping areas where people live, work and play. link »
Customers' perceived "capacity to consume" often dictates the level of service they receive. Yes, high rollers get a lot of attention, but so can young people, who have a lifetime of buying habits companies hope to influence. link »
Foreign competitors' production systems, most notably Toyota's, were more flexible, enabling them to more quickly and easily adjust to customer demand. link »
A new model that's emerging: Marketeers spend millions to create a viral campaign -- taking care to make sure it doesn't look overly glitzy -- and jam it through hundreds of multi-way pipes in hopes users share it with millions of their peers. link »
The success of Richard MacManus' ReadWriteWeb blog, one of the most popular blogs on the Internet, speaks to the importance of "doing it first." He was talking about Web 2.0 on his blog before it was a household term and before its capabilities were being widely applied. As a result, when Web 2.0 blew up in late 2005/early 2006, his blog became a natural hub for people wanting to learn more about it, catapulting him from niche enthusiast to market titan. link »
For those who've spent time in the working world: Did companies you worked for have intranets? Did you use them? Find them valuable? link »
Think Google and its practice of allowing employees to work on whatever they want one day a week. link »
Information, controlling access to it, synthesizing it, repackaging it, deconstructing it, building upon it, is the new product. link »
The ubiquity of free information available through the Internet is arguably reversing this permission mindset into "I don't have to ask permission for anything." For kids who grew up culling anything and everything they wanted from the Internet, issues such as intellectual property and plagiarism can be difficult concepts to wrap their heads around. link »
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searley 03-Sep-2009
Recognizing that what may appear to be "play" has functional value is a challenge for both the corporate and educational worlds. link »
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searley 03-Sep-2009
One shouldn't take for granted that everything communicated over intranets is "the truth." For all their virtue, electronic networks closely mimic traditional ones. It's foolish to think that office politics and biases -- intentional or unintentional -- aren't actively at play. link »
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searley 03-Sep-2009
A lot of this seems to conflict with predictions in our COM530 readings that said in the not-too-distant future people will count virtual beings as among their best social network friends and favorite celebrities without knowing -- or caring, or even thinking about -- whether they are human or virtual. link »
There will always be a place for, and value in, mission statements. They help focus resources and unify teams. They may be developed, styled and presented in new ways to the point they bear little resemblance to their 20th century counterparts, but they'll still be mission statements at their core. link »
The government may have been faster than the corporate world to embrace Web 2.0 tools: http://bit.ly/I6xLu link »
In the limited research I've done for my COM530 project ("The Future of the Interactive Newsroom"), this is a point that keeps reemerging: Journalists whose employers brought them in on the reorganization process were generally accepting of changes, not matter how drastic, and even discovered that many of their gut-level fears were unfounded. Those shut out of the process, however, were more likely to resist changing, perhaps killing on arrival even the best orchestrated reorganization plan. link »
We all like to think we're immune to advertising, but I don't think any of us actually are. And interactive media enables advertising that's even more embedded in our day-to-day lives and harder to shut out. If you think about it, those who abhor advertising and make a point of saying so are more affected by it than those who are indifferent. link »
Best Buy is trying to break from the mold in this respect, and is having some success, with Twelpforce: http://tcrn.ch/864 link »
by searley
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